ASUS, world’s best motherboards, PCs, monitors, graphics cards and routers, and driven to become the most-admired innovative leading technology enterprise with a global workforce that includes more than 5,000 R&D professionals. The brand leads the industry through cutting-edge design and innovations made to create the most ubiquitous, intelligent, heartfelt and joyful smart life for everyone. Inspired by the In Search of Incredible brand spirit, ASUS won more than 11 prestigious awards every day in 2018 and ranked as one of Forbes’ Global 2000 Top Regarded Companies, Thomson Reuters’ Top 100 Global Tech Leaders and Fortune’s World’s Most Admired Companies.
ASUS Chairman Jonney Shih at the special press event at Computex 2019 in celebration of the company’s 30th anniversary, where he unveiled a series of limited-edition devices created to commemorate the milestone and introduced the groundbreaking Prime Utopia concept motherboard, ZenBook Pro Duo and ZenBook Duo laptops, and ZenScreen Touch portable monitor. The ASUS 30th anniversary special-edition lineup features new versions of the ZenFone 6 Edition 30 smartphone, ZenBook Edition 30 laptop and Prime X299 Edition 30 motherboard, all featuring a special stylized “A” monogram signifying ASUS values and history created by ASUS Design Center to celebrate the anniversary as well as unique designs that embody the ASUS focus on refined aesthetics, outstanding performance and delivering exceptional user experiences. The foundation of the “A” monogram is a representation of the Chinese symbol for people and shows the humanitarian side of ASUS. The top part creates an arrow shape signifying the brand ability to overcome obstacles and ascend industry norms, and the overall shape when flipped resembles a heart, which speaks to the heartfelt affection and endearment for life.
At its inception in 1989, ASUS revolutionized the motherboard industry with the creation of the company’s first motherboard, establishing a path to becoming the world’s best-selling and most award-winning motherboard maker. The next-gen Prime Utopia concept motherboard continues this legacy of innovation and is a complete re-thinking of motherboard design to meet the cooling and performance demands of future high-end processors, graphics cards and storage devices to offer system builders the most flexibility. And keeping their prestige ASUS announced six Best Choice and 11 Computex d&i awards for products demonstrating innovation and design excellence at ceremonies held during Computex 2019.